How Mirakl is transforming its operations and its market through AI
Few companies embody the evolution of commerce technology as clearly as Mirakl. Founded over a decade ago, the French unicorn has helped shape the marketplace model that powers global retailers like Decathlon, Leroy Merlin, and Best Buy. But as Chief Data and AI Officer Anne-Claire Baschet explains, Mirakl is now entering a new phase — one where AI doesn’t just enhance operations, it redefines them.