Glossary

A finance champion is the internal stakeholder within a company who drives the adoption of a new finance tool, identifying the problem, building the business case, navigating internal validation, and ensuring the solution gets deployed and used. They are not always the final decision-maker, but they are the person without whom the project doesn't happen.

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In B2B software sales, the champion is the critical link between interest and signature. They feel the pain daily, manual reconciliations, undetected invoice errors, hours lost on low-value tasks, and they have enough organizational understanding to connect that pain to a business case that resonates with decision-makers.

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Identifying and supporting the champion early is one of the highest-leverage moves in a software evaluation process. In 20% of Phacet discovery calls, the primary obstacle was internal validation, not product fit or budget. The champion had the conviction; they needed ammunition to convince the DAF, the CEO, or the board.

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What a finance champion needs from a vendor: a clear Proof of Value on real data, a quantified cost of inaction calculation, and a business case ready to be shared internally, without them having to build it from scratch. Phacet's AI agents generate that evidence automatically during the PoV: anomalies detected, hours recovered, overcharges identified, all on the company's actual invoices and transactions.

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The finance champion doesn't sell the tool to leadership. They make the decision feel inevitable by letting the financial risk exposure data speak for itself.